While fashionistas, with an eye to “get in the lens of Tommy Tone,” assemble their complex bows in an hour and a half leaving home somewhere in Milan or Paris, we have compiled a chart of wardrobe details that will help our domestic men look no worse than Italian fashionista. So, 10 simple tips for a bright image. 
Raise the coat collar.
Yes, let's start with the simplest, which does not require you to urgent shopping, or crazy ingenuity, or a radical change in image. The raised collar of a coat or woolen jacket gives the male look a bit of audacity, a bit of foppery, and most importantly - completeness. 
Learning how to wear a scarf beautifully.
In addition to the thousand and one ways to tie a scarf that you can find on the Internet, remember one of the simplest ones: a collar around the neck and an elegant knot can drastically change the simplest monochrome look. 
Statement coat
When a statement is attached to one or another wardrobe item, this means that it plays a key role in an integral image, attracts maximum attention, and, in fact, the whole image is built around it. So, you will need an iconic coat if you want to create a concise yet effective look. The coat in this case should sit not just well, but ideally - as if it were sewn specifically for you. Monochromatic, in our opinion, will play best. 
Pants and a jacket in different shades from different materials
You don't have to wear a three-piece suit with patent-leather boots to look elegant. And in order to make the image memorable, we recommend mixing different textures of trousers and a jacket, also resorting to combining contrasting shades. 
Hats and other headwear
We don’t know what you like more and what will fit better into your particular wardrobe, but we strictly forbid forgetting about hats. Firstly, the end of winter and early spring is the last opportunity to show others a bright hat with a pompom, and secondly, we often underestimate the role of the final element in the image - a headdress. It is he who puts an end to where doubts arise. 
You probably came across pictures of street fashion more than once or twice, on which men are depicted, like cabbages, dressed in a hundred clothes, the edge of each of which is sure to stick out somewhere outside. That's right - so that everyone around can appreciate the complex multi-layered bow. We do not offer you to play in the image of cabbage (to be honest, it often looks funny), but only hint that a couple of harmoniously matched layers (for example, shirt + jacket + coat or shirt + pullover + parka) that others can notice , make your everyday look brighter. 
Forget about black coats, which are a real dominance in stores. Forget about dark shades of gray, brown, marsh, blue. Pay attention to the sand coats, which refresh not only your appearance, but the city landscape as a whole. For those who are afraid of an impractical shade, we recall that no one has yet canceled neatness and dry cleaning. And even better, if your wardrobe has a black coat for every day and light beige for going out. 
In winter, with such weather, there is no need to protect yourself from the sun, so the need for this accessory disappears until spring. And the closer to March, the more often we take glasses with us, leaving the house in the morning in the hope that they will still be needed during the day. A pair of classic Ray-Ban Wayfarers has never stopped anyone from creating a harmonious look for every day. 
Illustration by Nikita Pavlov
Polo, which has been in men's chiffoniers for decades, is about to celebrate its 80th anniversary soon. But this is according to the calculations of the Lacoste brand, which dates back to the creation and sale of the first polo by Rene Lacoste in 1933. We dug deeper and got to some facts from the dark past of tennis shirts.
Indian polo game
It all started playfully. The prototype of the game that we now call polo in the Middle Ages was a Persian fun in which participants, sitting on horseback, chased a ball with clubs, called “pulu” in Tibetan. Later, this game migrated to India, and in the 19th century, not without the help of English soldiers, it ended up in Great Britain, where in 1871 the first major polo match took place. Even then, the players were wearing a jersey shirt, which became the harbinger of the classic polo shirt - similar to a regular sweatshirt with a placket. The English tailor who handled this shirt, brought from the Indian colonies, is credited with the decision to sew a collar on the shirts to protect the necks of the players from the sun, and to cut off the sleeves.
French polo Lacoste
If the question of the uniforms of polo players was thus resolved, then the tennis players of that era were less fortunate. The tennis standard in those days was as follows: flannel trousers with arrows, a shirt tucked into them and even a tie - you won’t run much, you won’t swing much. René Lacoste, a talented and enterprising tennis player, decided to rectify the situation. He took a lot from the already existing polo uniform, but also brought a lot of author's innovations. Lacoste lengthened the back so that the shirt tucked into trousers would not come out when tilted, made the collar elastic, but able to keep its shape (so that it could be lifted and, again, protect the neck from the sun), decided to sew a shirt from light and thin piqué fabric , from which polo is still made.
In 1926, Lacoste wore his shirt at the US Open and in 1933 launched a large-scale production. Then the shirt had no name, but only a code - L.12.12, where L is La Chemise Lacoste, 1 is piqué cotton, 2 is short sleeves, and 12 is René's number for the crocodile emblem shirt. However, in everyday life it was called not by code, of course, but simply - a tennis shirt, since it is worn on the tennis court.
Either the grinning or grinning alligator on the Lacoste logo is, to some extent, the creator of the brand, Rene Lacoste. Journalists called him a crocodile at one match, on the eve of which the coach promised to give Lacoste a crocodile leather briefcase for the winning game
English polo Fred Perry
Another outstanding tennis player - Fred Perry - in 1952 is also taken to the production of tennis shirts. It was possible to distinguish them from Lacoste shirts by color. Fred Perry immediately launched the production of colored polos. Lacoste by this time also began to dye their shirts, but before that they were famous only for white copies, which, however, was not a whim of the manufacturer, but a requirement of professionals - the white color of the uniform at one time was the only acceptable one in a tennis uniform. The second significant difference between Fred Perry and Lacoste is the decorative multi-colored stripes on the collar. Crowning the list of notable differences is the laurel crown that Fred Perry uses as their logo.
Fred Perry quickly earned the approval of compatriots, not only athletes, but also the townsfolk. If the Rene Lacoste polo, originally intended for athletes and therefore considered elite, was a symbol of luxurious living, then the Fred Perry polo (at a generally similar price) as it crossed the boundaries of the tennis court and ended up on the streets of London, became rather, a utilitarian piece of clothing. As a result, by the 60s, polo had become a familiar thing, mainly for young men. Only the Lacoste polo lay peacefully in the closets of diligent boys from good families, and the Fred Perry polo more often fell into street troubles.
Shot from the series Mad Men
Shot from the film "The Tree of Life"
Shot from the movie "Match Point"
American polo Ralph Lauren
While Fred Perry and Lacoste were dividing the European market between themselves, the Americans decided to get their own counterpart to the tennis shirt. It’s not that Lacoste polo shirts weren’t sold in the States, on the contrary, they were widely represented first in Brooks Brothers stores, and then in cooperation with Izod, whose founder, not knowing how to promote polo on the market, gave several pieces to his influential friends, among which turned out to be Bing Crosby and John F. Kennedy, and thereby approved the prestige of polo and for some time secured the name of the brand name - izod - for polo. However, in 1972, Ralph Ruben Lifshitz, known as Ralph Lauren, launches his own line, Polo Ralph Lauren, which has 24 polo colors. It was after this that the name "polo" was finally assigned to the tennis shirt.
These mistakes are the most common among people who are not interested in style, and therefore I doubt that you are still making, these are rookie mistakes, but if you recognize yourself in something, quickly correct it!)
Dull sports sandals
This creation of the shoe industry is very popular in Russia among a certain contingent of consumers). I don’t know exactly what this is connected with, perhaps with the convenience of these sandals, but I am inclined to the version of the special love of the “contingent” for sportswear.
The problem with these shoes is that they don’t match anything at all and look like they sewed a couple of ribbons to the soles of old trekking shoes and went outside.
If you were thinking about purchasing these, I strongly recommend that you change your mind, if you already have them, send them to the dacha for watering cucumbers.
Socks with sandals and moccasins
This mistake is as old as the world. Perhaps even some ancient Greeks and Romans did it).
Well don't wear socks with moccasins and sandals. And why? Because the summer is hot and the shoes are open, the foot must breathe.
With moccasins, you need to voice one amendment - this is optional and everyone has it differently, for hygiene, you can wear footprints, these are ultra-short socks that are not visible.
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Raised polo collar
Many fashionistas of all ages (forgivably for children) from summer to summer like to show their dominance to others by raising their polo collar, like a comb of a domestic rooster.
Some companies producing polo, as well as the Chinese, sewing fingers of all stripes, knowing about the love of their audience for these actions, began to write brand names in huge letters on the folded part of the collar, so that others could see exactly how well you are doing and projected the brand , written on the collar, with your income level. It seems to them that by doing this they will seem cooler in the eyes of others, especially women, but this is a stupid and ridiculous mistake.
If you are not Eric Cantona, modestly bring your collar back to its normal position.)
long shirt
There are two types of shirts: a tucked-in shirt and a loose-fitting shirt. And these are two different shirts. You can’t wear a classic shirt, as it will introduce an imbalance in the proportions of the body, the legs will seem too short in relation to the torso.
Don't splurge on short-sleeve shirts unless you're a Mormon) if it's hot, you can just roll them up to your elbow.
To raise or not to raise the collar? Have you asked yourself this question? Regardless of what the answer was, it characterizes you as a person who thinks and is not indifferent to his style and image. For some, this is a settled question, and he knows for himself an unambiguous and correct answer. Is there a non-alternative solution to this problem, and can it even be called a problem? Let's try to figure it out.
It's all about the little things
Even the smallest detail, when it comes to things, can elevate your style to a height, or spoil the whole impression. Can such an innocent gesture as turning up your collar somehow significantly affect your appearance as a whole? Does it make a big difference in setting the mood whether the collar of the polo, coat or jacket is turned up or not?
The most likely answer is yes. Maybe, and how! The first comparison that comes to mind is a raised flag on a ship. Do you want to express yourself? If you want to attract attention, you raise the collar. And, voila, everyone around you began to notice. Everyone understands your message: you want to look stylish and cool. Stop! Let's stop here for a second and find the keyword. And in this situation, the word is “want”. Exactly. People around you understand that you want to make your look cool. While our task is to look stylish and cool, and at the same time not to do it so obviously and deliberately.
Raised collar - what is the true purpose?
To turn up the collar or not- like any other question regarding style, it is closely related to such concepts as naturalness and functionality. If we turn up the coat collar when it's windy outside, it looks natural - we want to protect ourselves from the weather. In this case, it is a forced gesture, carrying a certain functional load. But does it look natural if we are indoors? More likely no than yes.
There are a lot of men's modern clothing items with military roots (). And some details in them, for example, a grenade ring on a trench belt, have long lost their functionality. Nevertheless, designers continue to use it, observing historical accuracy. If we touch on the sports area, then here too there are examples of the transformation of purely applied details into an elegant and stylish tradition. Take at least, which was invented by polo players solely for one practical purpose - so as not to interfere during the game. Now this type of collar has the same right to exist as the usual one.
Where did the trend to turn up the polo collar come from? Like the previous options, from history. The sailors, being on the ship under the scorching rays, were forced to turn up their collars so as not to burn out in the sun. The habit remained, and, already being on land, they continued to hold the gate in a raised position.
Coupled with the impact of clothing advertising, this attractive tradition has resulted in the popular and rather controversial fad of turning up the polo collar. Let's not mix commercials and real life.
It looks even more controversial indoors. It's not uncommon to see guys with their polo collar up in the gym - what makes them do it? It's the gym guys!
So, let's sum up some results. Does it raised collar its rightful place in masculine style. Certainly it has. However, it all depends on the context: do it outdoors. Also try to keep it light and casual.
The line between natural style and contrived is sometimes difficult to grasp. But it's easy to see from the outside immature attempts to give the look a pseudo-coolness by wearing sunglasses indoors or the proverbial turned up collar. Let's learn anyway be, not seem to be. By the way, a good motto for life in general.
Even more interesting materials in our groups.
Nowadays, not a single business man, young man, boy imagines his wardrobe without such an element of clothing as a shirt. The choice of shirts is huge - from classic strict and elegant white shirts to all kinds of colorful patterns and colors. But our men did not always wear shirts like this - the first full-length button-down shirt appeared only at the end of the 19th century.
Prior to that, it was pulled over the head, hiding under outerwear - tailcoats and frock coats. Naturally, the shirt was perceived as an element of underwear, so far in the West, men do not appear at official receptions without jackets. How to make the collar stand up? Shirt collars underwent almost the same variety.
The striped shirts that appeared were supplied with white collars, as it was believed that the stripes and color should hide dirty collars! Collars were turn-down and standing, and turn-downs appeared later, and standing ones were worn under a tie. Nowadays, the question of how to make the collar stand is so relevant that many are looking for an answer from grandmothers and mothers or stuffing "bumps" on their own experience by trial and error.
Let's start with "ready-made" methods. Western businessman Jonathan Bus came up with a simple device - collar magnets. One part of the magnet hides in the pocket of the collar, and the other fastens it from the inside. That's the whole secret! Such a device will “make” the gate stand for an arbitrarily long time. Modern manufacturers are not particularly puzzled over how to put the collar.
In modern shirts, special bones are inserted into the corner "pockets" of the collar - flat plastic strips. They keep the collar, not allowing it to fall on the shoulders. Often, shirts have a special small button under the collar, and a corresponding loop in the collar, which also makes it possible to make the collar stand-up.
Another sure and proven way is to starch the collar. You can use a simple home method - prepare a starch solution, hold the collar in it, iron it after drying. In stores, a special spray is sold - a starch solution. This tool is inexpensive and very convenient!
Having tried it in practice, you will see for yourself. Just spray the shirt collar while ironing with this product - and the result is obvious. A tie, especially a wide one, also holds the collar very well. But you don’t always wear a shirt with a tie - mostly you go to a party or visit without it. keeps its shape very well.
If you also use the methods listed above, then your collar will have the desired look. Of course, it is best to have shirts with a densely structured fabric collar. These shirts are not only practical to wear and durable, but also have a more presentable look. The collar of such a shirt is dense and
